Florist in the front, party - or at least gifts - in the back. That's how two businesswomen are framing their new joint venture in East Launceston.
Constance & Co has upped sticks from its Newstead location, and together with Little Pollen Florist now occupies a former church two doors down from Alps & Amici on Abbott Street.
Katherine Hardy, owner of the homewares and gifts store, said the opportunity to take on the new space came at an ideal time.
"I wanted a bigger, better, brighter, space. And when this place came up, I recently met Meg and thought 'you know what, a florist. That'd be great'," she said.
"People just love to see that the church is being used. It sat here for a little while, and it's just a nice space to walk into.
Meg Milne, the florist in question, described the move as a "no-brainer".
Ms Milne had most recently worked out of her home, after leaving employment at another florist to strike it on her own.
"I did a bit of work somewhere else, and then I was like, 'I want to do it for myself'," she said.
"I just didn't want my creative freedom being in a box."
The pair met at Women to Watch, an event hosted by Ms Milne to bring together local women in the spirit of collaboration.
"It was about getting a whole heap of women in business just together in a room, have a glass of wine and talk. Forget about the competition," she said.
"We're often pitted against each other, especially in a small town, and I was like, let's not worry about that. Let's just have a good time and work with each other."
Although the Abbott Street shop is new for both businesses their offerings remain the same.
For Constance & Co that means an array of "forever items", as Ms Hardy previously described them, from all manner of artists and producers, including art by Lucy Bauld and Sophie Nuttall.
Little Pollen, being a florist's choice shop, is a little different.
Customers give their price range, and Ms Milne puts together an arrangement to suit.
"That means I can keep things in-season and as local as possible, rather than outsourcing a whole heap of different flowers," she said.
The shop at 48 Abbott Street is open from 9am to 4pm on weekdays, and from 9am until 2pm on Saturdays.