A number plate allegedly worth more than $10 million has been spotted in the wild, but you'll never guess the car that has them on.
A picture posted by a Reddit user in Victoria shows the '1' plate appearing on a car worth nowhere near that value.
The valuation of this plate would likely extend into the millions in today's market.
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The '20' number plate in Victoria was reported to have sold for $2.54 million in 2024.
There are rumours the current owner of the '1' plate has been offered more than $10 million, but turned it down.
You'd expect a number plate worth more than every production car on the roads would be attached to something suitably exotic.
It has been attached so some sought after models throughout the years, but none of them fall into the same ballpark as the potential value of the plates.
They have appeared on many other vehicles since then, including a Porsche 911 Turbo and 911 Carrera.
It seems to have primarily been attached to several Mercedes-Benz models like the E55 and E63 sedans.
Most recently the plates have been spotted on a previous generation C43 wagon that seem to have been on the car since at least since 2018.
The C43 was originally priced in Australia from $104,400, just over one per cent of the $10 million value attached to the '1' plates.
Now you can buy many examples of that generation of the C43 from less than $40,000, which is 0.4 per cent of the plates' valuation.
The '1' number plate has an extensive history in Victoria, according to reports.
It was originally produced in 1932 but was forbidden from being put on any cars, with high-ranking Victorian officials disagreeing on who should display the plates on their car.
This disagreement saw the plates locked away in a vault for more than a half century.
The plates reappeared for the first time in 1984 at an auction, where they were won by a retired mechanic from Ballarat, paying $165,000.
The number plate market has become increasingly lucrative in Australia, with the wealthy not just showing off with what they drive, but what plates are displayed on their cars.
The NSW "1" plate sold for more than $10m in 2024 at a Lloyd's auction.
The Queensland number plate 'Q12020' recently sold for $1 million, even though the seller was only asking $20,000 originally, according to the site.