A Launceston cafe is offering what it calls the Golden Ticket of coffee - but you've got to be a good counter to get it.
To celebrate 10 years of ownership, Samuel Pepy's Cafe's Jason Shelley, Terri Shadwick and Kylie Waldren are offering a lifetime's supply of free coffee to the winner of a special contest.
And it's proving quite competitive.
The George Street gluten-free cafe, named after historical figure Samuel Pepys, is known for the vast collection of antique spoons lining the walls of the venue's ground and top floors.
Customers who correctly guess the number of spoons in the cafe - within 25 spoons - will go into the draw for the big prize.
Mr Shelley said the competition had required some personal sacrifice, but was a fitting way to mark a decade running the business.
"We wanted to come up with something a little bit more quirky and special than just giving someone a voucher for breakfast," he said.
"We've always been asked about the spoons, how many have we got - we hadn't actually counted them.
"When I thought about doing the 'how many jelly beans are in the lolly jar' with the spoons, I had to count them. Frustratingly I counted them twice to make sure I was right."
Customers are allowed one guess with every coffee purchase, or two with every meal.
One month in, there have already been 400 guesses.
Mr Shelley said there were no rules against customers counting the spoons - in fact, he takes his hat off to their dedication.
He'll gather the correct guesses on November 3 and pluck a winner out of the hat.
"It really has been fun watching some people literally do their heads in over it," he said.
"[The three-month period] gives people a really good chance to try and work it out ... I want a lot of entries in it, I don't just want half a dozen that have got close to it or on the number. I want a big bin of them I can dip into and go 'ta-dah'."
He expects the prize - one coffee daily up to seven days a week - will keep the winner happy for a good many years.
"We've got as very long lease left on this place - we've had it a long time and none of us are planning on going anywhere," Mr Shelley said.
"So whoever wins it - as long as they stick around - is assured of getting a bumper amount of coffee."
Samuel Pepy's was created by the Phasey family in 2014, and sold to its current owners in late 2016.
It moved from Yorktown Square to become Barratt's Music's neighbour in 2019.
Ms Shadwick said the competition had already proved a "feel-good" way of celebrating the milestone with cafe regulars.
"It's a really nice thing to be able to do for the community," she said.
"It's not just about us, it's about celebrating all the customers that have come in and they get to share it."
